PropTech: Past, Present, and Future
Where The Next Era Is
It’s no secret that real estate is one of the largest industries in the world, yet it is one of the last to adopt the technology. It is no surprise that a large number of startups have spawned to tackle this industry. Beyond headline-grabbing companies like Compass, Opendoor, and Airbnb, critical problems remain in our industry that entrepreneurs are yet to solve.
Since the 1980s, there have been three major waves in PropTech (Property Tech).
Early PropTech from 1980 to 2000: With the introduction of basic solutions such as Excel, real estate companies began to implement enterprise software solutions in their workflow to drive more quantitative approaches to their investments and portfolio management (such as Yardi, CoStar, and Loopnet). These solutions tend to be closed-form while requiring heavy customization.
PropTech 1.0 from 2001 to 2007: With the increasing demand to seek information, real estate online aggregators emerge (such as Redfin, Zillow, and Trulia). Like other social media and e-commerce portals, these online aggregators allow users to find incumbent information by leveraging their cross-sided network effects.
PropTech 2.0 from 2008 to 2019: As consumer-preferred access over ownership (the shared economy movement), companies (such as Airbnb, Opendoor, and Purple Brick) are focused on improving user experience and participation.
PropTech 3.0 from present to beyond: According to CB Insights, venture funding in PropTech from 2008 to 2018 has increased from USD 20 Million to more than USD 4 Billion. The increasing interest in PropTech has grown considerably as many pain points still exist.
We at Denzity believe the fragmented and inefficient process in real estate transactions need to be addressed and solved. Firstly, as investors have access to limited information and data set, they still rely on their intuitions when making an investment. Secondly, there is a lack of investment options that investors can access. Therefore, we want to introduce solutions to digitize workflows and elevate the transparency so that better investment decisions can be made.
Denzity Forum is one of the solutions that seek to solve a real estate investor’s pain point on understanding how to carry out the due diligence process properly before investing in a real estate project. The forum is always improving, and we always challenge ourselves to make it as easy to use as possible.
You can sign up to the forum here: https://forum.denzity.io/
Thanks for staying tuned and speak to you soon.