3 Biggest Technology Trends The Real Estate Sector Must Embrace


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    We recently shared PropTech: Past, Present, and Future and The Forces That Will Shape The Future of Real Estate Investing, our view on how PropTech could impact the real estate sector. Today, we want to share our thoughts on three technological trends the real estate sector will need to embrace. Are you ready? Let’s dive in! 🤓

    Market research 👨‍💻
    Real estate market research has typically been a tedious and time-consuming process, which is why companies like CoStar, Real Capital Analytics, and Realinflo have spawned to utilize technology to provide investors with insights. Social listening, AI, and big data will play a significant role in PropTech companies to compile and deliver tailored analysis to their customers. For example, Realinflo has compiled the largest and most up-to-date database of leases in Hong Kong over the last 2 years.

    Sourcing projects 🔍
    As the number of online real estate portals, such as Zillow, Redfin, and Spacious have spawned for investors to find residential properties online, the vast array of offerings in different real estate types serves to meet a diversity of investor demand. It’s only a matter of time before investors access a single portal to access all types and sizes of real estate opportunities around the world. If you are a real estate broker and not utilizing these portals, you are going to miss out!

    Fundraising projects 💰
    Real estate firms that have embraced the new ways to fundraise (e.g. real estate fractional ownership) are leading the wave of technological and regulatory advancement in real estate. Leaders such as Property Partner, Blend Network, and iFunded are providing investors with access to a broader range of projects with more flexible contribution amounts. Owning a fraction of a fancy hotel or a beautiful vineyard with a couple of thousand dollars? Count me in! 🙋

    The Missing Piece 🔒
    While tons of companies are working on different problems within the real estate investment process, nobody is working on bridging the gap bring these real estate portals together. Why is it important? Investors often shy away from the fragmented and complex real estate industry - known to be costly, inefficient, and scattered. A single portal would serve and evolve around the needs of its core user base of everyday investors.

    Someone needs to address the huge pain point with real estate investment: streamlining the investor’s journey from a matter of weeks down to a few days.

    We at Denzity have the answer. 🔐

    The solution is to act as the glue - collaborating with different partners (such as real estate databases, project providers, and experts) to enhance the investor’s experience and allow investors to have better-informed decisions throughout their exploration based on their criteria. By having access to this ecosystem, real estate investors can explore the world of real estate investing all in one place effortlessly and unlock their full potential. 🔓 🥇

    What is your biggest pain point? What innovation do you hope to see more of within the real estate sector? Let us know in the comments below.

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    Above and beyond,

    Darren
    Co-founder, Denzity